APP STRATO

Personalisation runs through a short quiz called Signals: six quick questions, each paired with a plain-language explanation, so Strato can build a routine around your real skin without asking you to be an expert. Not sure about an answer? "I don't know" is always there, and it simply makes the routine more cautious, with fewer steps and less room for error.

Day to day, the app keeps the routine to a few clear steps with a contextual tip from Strato, morning and evening. Progress is measured by habit, not perfection: it rewards showing up, day after day, rather than a flawless score, and that is what actually keeps people coming back.

A Learn section adds short, skimmable guides (oily skin, dry skin, acne, shaving) and a cosmetic glossary that explains every product and ingredient in your routine in plain words, right when curiosity strikes.

The whole experience speaks Italian, English and Spanish, with morning and evening reminders you can switch on. The small things are deliberate too: destructive actions ask for an explicit confirmation, and the tone of voice stays warm and consistent from the first screen to the last.

The identity centres on Strato itself, a small salamander mascot that follows the user as a friendly guide, from onboarding all the way to the home-screen icon. A warm palette (cream, deep green and terracotta) and a consistent component set give every screen a calm, recognisable look.

Responsibility is treated as part of the design, not a footnote. Strato never diagnoses and never prescribes: clear disclaimers and a "Sources and limits" section point back to European regulation and dermatology (EUR-Lex, the European Commission, the EADV).

As a self-initiated project, I took it end to end: concept, product design, UI, brand identity and front-end development, from the first idea to a deployed, working app.